Do you have the strongest LinkedIn Profile possible? Does it showcase all your professional qualifications and attract exciting career opportunities? Here's a technique that will help: write a "master resume" that you can copy and paste into your LinkedIn profile. The master resume may also serve as a source when you are customizing resumes for specific opportunities.
Your master resume is your all-in-one document that encompasses the length and breadth of your career.
It highlights your qualifications for all the different types of work and all the skills you enjoy using and would like to use again. For some professionals, their master resumes show a lot of diversity, especially if they have changed careers one or more times.
You need both, but they are different.
The best resume for your LinkedIn Profile is your master resume because it presents all your various professional skills and qualifications. That keyword-rich and varied content will act like a magnet to draw interesting career possibilities once it's posted online (in your LinkedIn Profile) where recruiters and employers can find it.
So let's go over the 10 tips for making an effective master resume for your LinkedIn profile.
The LinkedIn Profile presents your information in the traditional chronological format. I suggest you use the same format for your master resume. And if you want, you could insert skill headings under one or more of your employment headings. This is helpful for emphasizing your skill sets and for organizing achievements if you have more than 10 under one employer.
In 120 characters and spaces (or less), state your professional title and your personal branding statement. (How to create your personal branding statement.) In your LinkedIn profile, your professional title and branding statement will become your Headline.
Tout your qualifications for all career areas and niches that you would consider for a career move. (This, of course, is unlike what you would do on a target resume, where you would narrow the focus to qualifications for just the specific job you are targeting with that resume.)
In your Experience section, don't be afraid to list jobs that show diverse skill sets and industry knowledge. More is better on your master resume/LinkedIn profile. The more varied your keywords are, the more diverse your job possibilities.
Show a thread of success running through your career by talking about results. And be sure they include keywords for any and all things you want to repeat.
Be sure to list degrees, certificates, projects, training, and skills (even if they're not related to your current line of work) that represent what you enjoy and would consider doing on your next job.
Keyword search is one way recruiters and employers will find you on LinkedIn. So be sure your master resume contains all the keywords for all the career possibilities you would entertain.
Within each section, put your most impressive statement first. Second most impressive, second. And so on. Likewise, prioritize the sections on your master resume so the most important section is near the top.
Use your online spell checker and proofread carefully.
Log into your LinkedIn account, go to the Edit Profile page, and use LinkedIn's Profile builder. As you go through the builder section by section, you can copy and paste lines from your master resume into the appropriate fields. You may need to tweak things here and there to fit the format, but basically, your master resume will have everything you need for creating a great online profile.
Consider your master resume an active document on your hard drive. Keep it up to date as you complete projects, change jobs, and accumulate professional certifications and achievements. Each time you update your master resume, make the same update to your LinkedIn profile.