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Meg Guiseppi, LinkedIn Personal Branding Expert

A LinkedIn member for more than ten years, Meg is ecognized for her personal branding and executive job search thought leadership, leveraging LinkedIn. Meg has been featured and quoted in Forbes, Huffington Post, Wall Street Journal's FINS, Inc.com, Fortune, CMO.com, PBS' Next Avenue, About.com, Examiner.com, and many other esteemed publications.

Meg Guiseppi is one of only a handful of career industry professionals worldwide to hold the Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master credentials.

As the Founder and CEO of Executive Career Brand Meg helps c-level and senior-level executives define their brand, create brand-reinforcing career marketing communications - resume, biography, etc. - and build a solid online footprint to increase their credibility and visibility to recruiters, employers, and hiring decision makers.

Meg's clients say her enthusiasm and passion for branding fired them up to succeed in today's executive job search and helped them Land a GREAT-FIT New Gig!™

Through her Executive Career Brand blog, Meg enthusiastically shares advice and trade secrets on personal branding, executive job search, social media, and online reputation management, gained through her 20+ years in the career industry.

With 10 gold-standard personal branding and job search certifications under her belt, Meg's credentials include:

Find out more about Meg by viewing her LinkedIn Profile and following her on Twitter @MegGuiseppi.

You may also download Meg's free ebook - Job-Hunt Guide to Smart Personal Branding with LinkedIn.

Articles by Meg Guiseppi

New Articles

  • The Absolute Best Practices for Building Your Personal Brand with LinkedIn
    Among the many benefits LinkedIn offers both job seekers and careerists, it is one of the best places to build your personal brand online and differentiate the unique value you offer your target employers. Don't believe me? Try Googling "your name" right now. If you have a LinkedIn Profile, your Profile will likely come up as the first search result for "your name" or at least within the first several results. That is powerful stuff.
  • Strengthen Your Personal Brand by Smartly Sharing LinkedIn Updates and Updating Your LinkedIn Profile
    "Posting an update" and "updating your LinkedIn Profile" are two distinct things to do, and both can strengthen and support your personal brand when done smartly.
  • 3 LinkedIn Personal Branding Mistakes
    There's no place like LinkedIn to build your personal brand for job search, career, and business, but following best practices for your LinkedIn strategy is critical. These 3 mistakes are very common but also not hard to fix, when you take the time and follow this advice.
  • Guide to Personal Branding with LinkedIn
    Want to build your personal brand, accelerate your job search, and land a good-fit job faster? Get busy on LinkedIn. Executive recruiters and hiring decision makers at your target companies rely heavily on LinkedIn when they're sourcing and assessing job candidates.
  • Fast, Smart Personal Branding Hacks
    Personal branding is no longer optional for job search because it helps you differentiate the unique value you offer your target employers, over and above your competition. Some personal branding strategies for job search take a lot of time to accomplish.
  • Free eBook for Smart Personal Branding with LinkedIn
    LinkedIn is the place to be, and be seen, when you're job-hunting, building your personal brand, and managing your career or business. Savvy job seekers are already there, leveraging all that the site has to offer – networking, blogging, researching, building brand evangelism ... and staying top-of-mind with people who can lead them to job opportunities.
  • Promote Your Personal Brand on #LinkedIn with Hashtags
    Using hashtags on LinkedIn – and other social media – is a simple way to: promote your personal brand promise, draw people to you, motivate people to want to connect with you, and potentially influence people to help you meet your career goals. In other words, hashtags are used with keywords to make the keywords show up more easily in a search.

Guide to Personal Branding

  • Guide to Personal Branding
    The term "personal branding" may be new to many, but the reality of personal branding is not new. It's always been with us. Before there was a name for it, people were assessing other people's reputation and promise of value before deciding whether to partner, hire, or do business with them.
  • To Succeed Today, Balance Personal Branding With Personal SEO
    Both personal branding and personal SEO are critical pieces for successful job search in the digital age, and they go hand in hand. But many people don't know how to strike the right balance between them, as they write their personal marketing documents and online profiles – resume, biography, LinkedIn profile, etc.
  • Personal Branding While Unemployed
    Few of us make it through our entire working lives without some period of unemployment. Consider yourself lucky if it's never happened to you. But don't think it never will.

What Is Personal Branding?

  • To Succeed Today, Balance Personal Branding With Personal SEO
    Both personal branding and personal SEO are critical pieces for successful job search in the digital age, and they go hand in hand. But many people don't know how to strike the right balance between them, as they write their personal marketing documents and online profiles – resume, biography, LinkedIn profile, etc. Let's first look quickly at what these two components are, and how they impact job search:
  • What's So Important About Personal Branding?
    Your personal brand is a vivid indication of the best you have to offer – the performance, contributions, and value your next employer can expect from you. The brand you communicate marks your career reputation and is in some respects a promise.
  • Branding Hype and Myth vs. Reality
    Personal branding has somewhat mainstreamed and is becoming more accepted in job search. But I still see too many job seekers confused about what branding actually is.

First Step: Define Your Personal Brand

  • Define Your Brand: 10-Step Personal Branding Worksheet
    Your personal brand is more than the brand statement you use as your elevator pitch when you introduce yourself in real-life encounters or to market yourself in your paper, digital, and online career marketing communications (resume, bio, Linkedin profile, website, etc.). Your brand is your reputation.
  • How to Create Your Personal Brand Statement
    Misconceptions abound about personal branding, and what actually goes into a brand statement. Your personal brand statement is not an anemic job description stringing together your functional areas of expertise. Instead, it represents your promise of value to your next employer, and it should generate chemistry.
  • Get Personal with Your Personal Branding Statement
    With target employers in mind, your personal brand "positioning" statement should link your functional areas of expertise (hard skills) with key personal attributes, values, and passions (softer skills). The message should showcase your promise of value and position you as a good fit to meet those employers' current needs.

Next: Build Your Personal Brand

  • 9 Best Practices for Building Your Online Brand and Online Identity
    This article follows up one entitled Measuring Your Online Brand. Take a look at that before diving into this advice. Like it or not, getting involved with social media and building your personal brand online have become essential components of today's job search.
  • Personally Branded Resumes
    This new kind of resume helps you focus on what makes you unique -- a resume "branded" specifically for you.
  • 10 Tips for Stronger Resume Branding
    You're suddenly facing a job search, so you rush right to your resume (if you can find it) to update it. But wait! You may not be ready to tackle your resume yet. If it's been several years since you revisited your resume, or if you're one of those lucky people who never needed a resume, you may not be aware of how much resumes have changed in the past several years.
  • Branding with Your Personal Brand Biography
    If you're not familiar with a career biography, think of it as an article written about you in "third person," for use on a Website or where ever an article about you might appear. Your resume plus your career bio are the foundation for your career brand marketing and online presence, positioning your unique promise of value over your competition.
  • Branding with Structured Examples
    A powerful job search strategy, story telling is a compelling way to draw people in and illustrate your unique promise of value in the marketplace. When you link your value proposition with your personal brand and frame it all around "career success stories", you make it easier for hiring decision makers to picture you in the job they're trying to fill.
  • Branding with Your Email Signature
    If you're in a job search, you're probably sending lots of emails, to all kinds of people. You carefully craft your email messages to capture the attention of hiring decision makers and make them want to interview you, but how do you sign the message? With just your name and maybe your phone number?
  • Personal Branding for New Grads
    "I'm a New Grad. Do I Have a Personal Brand?" The short answer – YES! We all do. Everyone has a reputation they've developed over time. Over your work life and personal life, you've become known for being a certain kind of person, being driven by certain values and passions, and offering certain skill sets and strengths
  • Over 50? Is Personal Branding for Boomers, too?
    Personal branding seems to belong to Gen-X and Gen-Y. They're talking about it, blogging about it, and using it more than Boomers. Does that mean that personal branding works best for them, and not so much for you, if you're a Boomer?
  • Building Personal Brand Content for Your Executive Job Search
    Personal branding for job search is a method to differentiate the good-fit qualities and value you offer your target employers over those competing against you. By aligning your key areas of expertise, driving strengths, passions, and relevant personal attributes with your target employers current needs, your brand makes you stand out from the crowd.
  • The Holidays:'Tis the Season to Build Your Personal Brand
    Many job seekers put aside all thoughts of job-hunting and planning a targeted strategy over the holidays. They kick back and relax for now, deciding to jump back in once things start happening again in January. After all, nobody lands a permanent, full-time job in November or December, right?

Build Your Personal Brand Using LinkedIn

  • 3 LinkedIn Insider Personal Branding Success Secrets
    I've been a LinkedIn member and professional LinkedIn Profile writer for close to 10 years. I've not only learned how to help my clients leverage LinkedIn for job search, but also how to use it to build my personal brand and business. In fact, most of my clients find me through LinkedIn. Running a successful job search is very similar to running a successful business, and LinkedIn is just as important to you (the job seeker) as it is to me (the business owner).
  • Build Your Personal Brand by Blogging on LinkedIn
    Blogging is one of the most powerful ways to demonstrate your subject matter expertise, and communicate something of your personality and good-fit qualities for the jobs you're seeking ... that is, your personal brand. But setting up and maintaining your own blog may not be a realistic endeavor for you. Fortunately, LinkedIn offers an excellent option to building your own brand: LinkedIn offers a long-form publishing (or blogging) platform known as LinkedIn Pulse.
  • Personal Branding Makes Your LinkedIn Summary Dazzle
    Over the years, I've reviewed the LinkedIn profiles of many job seekers. A great percentage of those profiles have non-existent or severely anemic Summary sections, even though plenty of evidence supports the importance of a solid LinkedIn Summary.
  • Branding with Your LinkedIn Profile
    You have a "brand" new resume aligning your unique set of qualifications with the needs of your well-researched target employers, and differentiating your value proposition (or personal brand) from your competitors in the job market. Don't stop there. A great resume is not enough any more to land your next great gig.
  • Power-Up Your Personal Brand with Your LinkedIn Profile's Summary
    Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. An effective LinkedIn Summary helps recruiters and hiring decision makers at the companies you're targeting determine what makes you a good fit hiring choice for them.
  • Keep Your Personal Brand Top-of-Mind with LinkedIn Updates
    One of the many benefits of using LinkedIn for job search is the ability to stay top-of-mind with your network - which should include employees at your target companies and recruiters, along with your various professional contacts. Posting relevant updates to your "Activity Feed" is a relatively quick and easy way to do this

Build Your Personal Brand Using Other Social Media

  • Building Your Brand with Guest Blogging
    Blogging is one of the very best ways to build your visibility, credibility, and brand message online. Google and other search engines LOVE blogs because, by definition, they are loaded with relevant content and the key words people search to find related information.
  • Branding with a Photo in Your Online Profiles
    Have you ever seen someone's photo and then met them, only to find that the photo was out of sync with who you saw? Your photo usually sits at the top of your online profiles or website "About" page. It will be the first thing on the web page to capture people's attention

Leveraging Your Personal Brand

  • Stand Out: Personal Branding for Job Interview Success
    Research, strategic planning, preparation and rehearsal for interviewing are more important than ever in today's job market. Many job seekers don't take the time, or don't know what they need to do, to outshine the competition.
  • Components of a Strong Online Personal Brand
    Do you want to increase your chances to be found by recruiters and the employers you want to work for? What job seeker doesn't? The better your online reputation, the better you position yourself online, and the stronger your presence online, the more appealing you'll be to these people.
  • Measuring Your Online Brand
    Do you know what kind of information people are finding out about you online? Do you care? Do you purposefully build your online presence to send the right message? Do you regularly self-Google? Do you know what that is?.

Maintain Your Brand

  • The 3 C's Test for Your Personal Brand
    You've put in the effort to dig deep and identify your unique combination of skills, strengths, attributes, values, and passions that define your personal brand and promise of value. Now that you know what your brand is, does it pass the 3 Cs test? Does it exhibit the characteristics that all strong brands need, to keep it strong and working for you?
  • Branding with Thank You Notes
    Old-fashioned good manners are surprisingly effective these days. If you're in a job search, or even contemplating one, here's a piece of advice to position yourself above your competition:

Refresh/Change Your Brand

  • Refreshing Your Personal Brand
    What have you done for your personal brand lately? When was the last time you took stock of your accomplishments and contributions that strengthened and reinforced your brand reputation? Times being what they are, you never know when you'll need to track down and dust off your resume and other career marketing documents, and update them.

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