By Meg Guiseppi
If you're in a job search, you're probably sending lots of emails, to all kinds of people.
You carefully craft your email messages to capture the attention of hiring decision makers and make them want to interview you, but how do you sign the message? With just your name and maybe your phone number?
So many people forget that their email signature is just one more opportunity to inform people, or remind them, of your personal brand and unique promise of value.
Doesn't it make sense to leave a lasting impression at the end of your email message and also lead the reader to additional on-brand information about you?
Setting up an automatic signature for outgoing email messages is easy to do, and you can easily insert the branded signature or not, depending upon who the reader will be.
Remember to keep your signature concise and uncluttered, so that each component will stand out.
Here are some tips on what to include to reinforce your personal brand in your email signature:
An expanded email signature with the above components will mark you as a professional who is savvy to today's Internet-driven world of work and will help decision makers vetting candidates like you learn what makes you stand out from the competition.
Meg Guiseppi, Job-Hunt's Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master. Meg is the author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land." Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on Twitter (@MegGuiseppi). And, you may also download Meg's free ebook - Job-Hunt Guide to Smart Personal Branding with LinkedIn.
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