By Meg Guiseppi
Personal branding has somewhat mainstreamed and is becoming more accepted in job search.
But I still see too many job seekers confused about what branding actually is.
It's no wonder they're confused, with so much debate and misinformation floating around social media and traditional media.
Do you feel bombarded by the opposing voices and befuddled about branding and whether it has any value in job search?
If you are confused, you are not alone, but ignoring personal branding -- or pretending it doesn't exist -- is not a smart response.
Some of the misguided things you've probably heard about what personal branding is:
What personal branding really is:
Simply put, branding in job search is a way to uncover, define, and communicate your unique ROI (Return on Investment) value to your target employers, based on their needs.
Authentic personal branding takes work. The development process requires pinpointing the personal attributes, values, drivers, strengths, and passions that differentiate your unique promise of value from your peers, in content and messaging designed to resonate with your target audience (or target employers).
If you need help defining your brand, see my 10-Step Personal Branding Worksheet or consider working with a certified personal branding strategist to uncover the things that make you a good-fit candidate for your target employers.
Try to ignore the hype and myths. Learn what authentic branding actually is. Invest time and effort in identifying the things that differentiate you from your competitors in the job market and the things that make you the best hiring choice for your target employers.
Meg Guiseppi, Job-Hunt's Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master. Meg is the author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land." Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on Twitter (@MegGuiseppi). And, you may also download Meg's free ebook - Job-Hunt Guide to Smart Personal Branding with LinkedIn.
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