By Don Goodman
Now that you have culled that list to a manageable size, you need to get your story to the correct people at these companies.
Make sure your LinkedIn profile is outstanding.
The purpose of contacting someone is to get him or her to check you out; so if your LinkedIn Profile is not professional, you are sabotaging your own effort. Most employers (more than 80% according to some research) use LinkedIn to validate the resume they receive and to learn more about the applicant. If nothing is there, or if it is incomplete, an opportunity to make a good impression is lost. Worse, the job opportunity may be lost, too.
The following section will show you some successful techniques:
For IT folks, the CIO is the top dog, but not necessarily the one you wish to contact. Look for people who would be your peers and their managers.
Are a lot of people new hires?
This tells you that the company is growing.
Are a lot of people coming from the same or similar companies?
This could indicate they have a preference for people with similar backgrounds.
Have people been there for a number of years? Do they show multiple positions?
This can indicate that people like working there and see a growth path.
This is critical because one of the nice things about LinkedIn is that if you join the same group, you can now communicate with them for free without updating your LinkedIn account.
Check out their activity section and see if they have participated in any group discussions. This is a GREAT way to enter the conversation and start showcasing your expertise. And remember to keep your comments upbeat, positive, and professional.
Select the contact button under their profile and see if they have a Twitter handle. Follow them and see what kinds of tweets they have put out. Again, a terrific way to join the conversation.
Do you have people in your LinkedIn contacts that can provide an introduction to them? There are a couple of things you can do here:
NOTE that you did not ask them to introduce you, but rather you asked them for advice on how to get introduced.
People respond much better when they are asked for advice versus being asked to help you get a job.
Do you share the same alma mater, fraternity, or former employer? Do they have a military background like you? Do they have common interests outside of their profession?
Now that you have identified your targets, it’s time to make contact. Have your "elevator pitch" prepared so you can begin connecting with people. Read Develop Your Elevator Pitch for how to put together an elevator pitch that gets you noticed in a positive way.
You can build presence and credibility by participating in discussions and tweets, but at some time, you need to break the ice.
[Related: LinkedIn Ice Breakers.]
Remember too that when you speak to people, you also want to ask their advice regarding other people and companies you should check out. This is another way to build your network.
Don Goodman is a triple-certified nationally recognized career professional (Expert Resume Writer, Certified Career Coach, and Job Search Strategist) with over 20 years of experience helping thousands of people quickly land their next job. Don graduated from the Wharton School of Business and Stanford University’s Executive Program.